"Exprime la Web" means "Squeeze the Web" in Spanish and the concept behind this online business (based in Barcelona) is to provided SEO information to the Spanish speaking community.
The logo design was intended to play on the idea of squeezing (in the final work - a lemon) to get all the juice one could from it. There was no existing brand, so I create the colour scheme to complement the bright yellow of the lemon. The idea was to create a striking logo that conveyed the idea of a cool, yet professional online business.
Completed Apr 2008 Client: Exprime La web
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