Web 2.0? Pffft!

I hate web trends.

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It's the latest craze. I've hidden myself from the concept as long as possible. But i've had a flurry of work from clients who want a "Web 2.0" look or style, so what the hell is web 2.0? Nicely, a couple of the jobs i've had have said things like, "we want a Web 2.0 look, you do this style well..." which gets me wondering when I nailed the Web 2.0 look while actively trying to avoid all mention of the term?

Anyways, Web 2.0, in my opinion, is just a way of grouping a bunch of technologies that have been around for ages (ie: AJAX) under a single umbrella term that marketers and idiots can bandy around in order to sound cool! It's a buzz word... like the use of dot com was in the 90s and Flash has been for the last 5 years (or so) :)

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